Luke Kay · Liverpool’s Leading Business Coach
World Class Business Coach in Liverpool
For owners whose business still can’t run without them. More cash, more time, a business that works without you, and a net worth outside it.
Liverpool’s Leading Business Coach
Luke Kay has been coaching entrepreneurs and business owners in Liverpool since 2016.
Over ten years he has coached more than 150 businesses across the city region — from the Baltic Triangle to the business district — with a written plan, real numbers and someone checking every fortnight that it happened. The same coach from the first call to the last session, backed by ActionCOACH, the World’s #1 Business Coaching Firm™.
For Established Liverpool Businesses
The business is doing well. It just still goes through you for everything.
You can’t get through a holiday without the phone going. Every decision, every quote, every problem still lands on your desk — and the harder you work, the more it depends on you. And there’s little or no wealth outside the business: no assets paying you whether you turn up to work or not. It’s a structure problem, and it has a fix. Luke Kay’s business coaching in Liverpool is for established business owners: one-to-one, with a written plan, real numbers in it, and someone checking every fortnight that it happened.
New to business coaching?
What is business coaching?
Business coaching is a structured, ongoing working relationship in which you step back to work on the business, guided by a coach who brings a proven method, an outside perspective and real accountability. Decisions get made, plans get finished, and progress is measured.
With Luke, it starts with a free review of where the business is and where you are personally. Then a half-day alignment session builds your 12-month road map, and regular 1-2-1 sessions, quarterly planning and monthly masterclasses keep it moving.
The Owner’s Ladder
Where are you on the ladder?
Every owner is somewhere on this ladder. The work you do where you are now is what gets you to the next level. The climb starts wherever you are today.
Glorified job
You’re still doing the work.
You have customers. Everything else is you. Where everyone starts, and the first climb is the biggest.
Manager
You manage the people doing the work.
Get control, get profitable, run on systems. A team doing bits, with you holding it together.
Leader
You lead the managers doing the work.
Build a winning team, then scale. A business that gets easier the bigger it gets.
Entrepreneur
Leaders run your business. You work on your wealth and your lifestyle.
Assets and businesses. Cash out of the business and into things you own.
The Four Outcomes
What working with Luke actually does.
Four outcomes, each tied to a number you can measure. The first two put money and hours back in your life this year; the last two change what the business is worth to you for good.
More cash
Profit you can see in the accounts this year, from numbers you already have.
What we work on together
- The five numbers that make you money — leads, conversion, transactions, average sale and margin — found, measured and improved. A 10% lift on each compounds to 61% more profit.
- Pricing that reflects what you’re actually worth. A 5% rise drops straight to the bottom line, and most businesses have years of headroom.
- A sales process that converts: every quote followed up, every enquiry answered the same way, discounting under control.
- Margin by job and by client, so you know which work pays you and which work costs you.
- Marketing measured to the pound — cost per lead, channel by channel — so you can hold any agency accountable, including your own team.
- Cash flow you can plan around: repeat custom, win-back campaigns, and the money already sitting in unchased quotes.
More time
Your hours back, with the business still growing while you’re out of it.
What we work on together
- A default diary: the week runs to a plan, with the work that grows the business protected from the work that merely fills it.
- The decisions only you can make, separated from the ones that only reach you because there’s no one else to make them yet.
- A meeting rhythm that runs itself — daily huddle, weekly numbers, monthly review, quarterly plan — so the business reports to you in numbers, on a schedule you set.
- Delegation that sticks, because every handover comes with a KPI that tells you it got done.
- 90-day plans with owners and dates, rebuilt every quarter in a room with other owners.
- Your first full holiday with the phone off. Genuinely off.
A business that works without you
A company with a structure, a culture and a team that hold your standard when you’re elsewhere.
What we work on together
- An organisation chart for the business you’re building — every seat defined, every seat with a name in it, and a plan for the seats you still fill yourself.
- A vision, mission and culture written down and lived, so people make the right call when you’re out of the room.
- A recruitment system that reliably finds and hires the right, motivated people — built on Geoff Smart’s hiring method.
- KPIs for every role: your people know what a good week looks like, and so do you, from anywhere.
- Documented systems for how the work gets done, so quality holds at your standard whoever is doing it.
- A management layer that runs the day-to-day — managers who own their numbers, their meetings and their people.
A net worth outside the business
Wealth that’s yours whatever happens to the business — and a business worth selling if you ever choose to.
What we work on together
- A personal review alongside the business one: what it’s actually paying you, what you own outside it, and what you want it to be worth.
- Cash out of the business and into assets you own. Your advisers handle what to buy; this is about making sure there’s the cash to buy it with.
- A business that could sell: clean numbers, a management team, recurring revenue and a value you can point to.
- Exit made ready years ahead, so when the offer comes — or the moment does — you’re choosing, on your terms.
- Succession, if that’s the plan: the next generation brought in, developed and handed something that works.
- Whichever route, the same destination — a business that’s an asset in your life, alongside everything else you own.
How It Works
It starts with a review. That bit’s free.
Where the business is now, and where you are personally: what it’s actually paying you, and what you own outside it. It takes a couple of hours and you keep the numbers. If you like what you see and want to crack on, every client gets the whole programme — the four 1-2-1 levels only change how often we meet.
1-2-1 Coaching
Regular private sessions with Luke, applied to your business and your numbers. The outcomes set at the start, the plan checked every session.
How 1-2-1 coaching runs →Planning Workshops
A full day every 90 days at the Radisson RED in Liverpool: the last quarter reviewed, the next one written down week by week, with other owners doing the same.
See the calendar →Masterclasses & Training
A live masterclass at the Radisson RED in Liverpool every month, plus your online dashboard and the full video training library, on demand for you and your team.
The full programme & pricing →
The ActionCOACH Business Operating System
The system for implementing the ActionCOACH ethos.
Growth comes from working the right numbers. The ActionCOACH Business Operating System takes you through six steps — building your business into an asset that runs without you.
ActionCOACH is the World’s #1 Business Coaching Firm™ — helping business owners grow profit, build teams, get their time back and invest, so they can build the lifestyle they want. Luke Kay has owned and run ActionCOACH Liverpool since 2016.
Get in control
Take control of time, money, delivery and destination. Stable foundations to build on.
Win the right customers
Predictable demand, measured to the pound, working all five profit levers.
Run on systems
The business runs on systems for people, delivery, tech and the numbers.
Build the team
A winning team, so your people deliver without you.
Grow bigger
Grow with confidence, on a plan the whole team is working to.
Work on your lifestyle
More time, more money, more choice — a business that works for you.
Improve just five key numbers by 10% each, and your profit grows by 61%. That’s the power of a system.
What You’re Buying
You’re buying results.
More profit, more time and a business that works without you. A written plan, real numbers, and Luke checking every fortnight that it happened.
A function inside your business
Marketing, sales, pricing — built so there’s someone who can run it, and numbers so you know whether it’s working. It stays yours when the coaching ends.
The reason it actually happens
Most owners already know what they should do — they’ve known for two years. Coaching is what turns the knowing into the doing.
A proven method
The ActionCOACH ethos — from the World’s #1 Business Coaching Firm™ — applied to your business one to one by Luke, who has been inside 150 others.
Turn the business into something you own.
That’s the whole job. Everything else is how.
Real Businesses, Real Numbers
Results that speak for themselves.
“Working with Luke is the best business decision I’ve ever made.”
— Paul Burns, Alexander Myerson & Co
Live Events
One event every month.
Eight masterclasses and four 90-day planning workshops at the Radisson RED, 7 Lime Street, Liverpool, every year — live, practical, and applied to your business on the day.
Skin In The Game
We put our money where our mouth is.
We’re so confident in the ActionCOACH ethos that we back it with a straightforward guarantee. Turn up, do the work between sessions, and if you don’t find the value we’ve agreed together, we’ll keep coaching you until you do. Real accountability — on both sides.
Proudly Liverpool
Backing the businesses that build this city.
From the Baltic Triangle to the business district, Liverpool is full of owners who have built something that works — and now want it to work without them. We’re proud to coach them: more profit, better jobs, and businesses this city can be proud of.
Meet Your Coach
Coached by Luke Kay.
Luke Kay is an award-winning business coach in Liverpool and the owner of ActionCOACH Liverpool. Over ten years running his own business and inside 150 others, with the training to go with it — ActionCOACH, the World’s #1 Business Coaching Firm™, plus specialist work in recruitment, leadership and sales.
Start With The Review
It’s free. It takes a couple of hours. You keep the numbers.
Where the business is now, where you are personally, what it’s actually paying you and what you own outside it — with an experienced Liverpool business coach. Whether you work with Luke afterwards or not, you leave knowing your numbers.