The Masterclass · Every month in Liverpool
Build a business that runs without you.
A live, practical masterclass every month at the Radisson RED in Liverpool. One topic, taught properly, and applied to your business on the day.
The Owner’s Ladder
Where are you on the ladder?
Every masterclass is a step up the ladder. Every owner is somewhere on this ladder. The work you do where you are now is what gets you to the next level. The climb starts wherever you are today.
Glorified job
You’re still doing the work.
You have customers. Everything else is you. Where everyone starts, and the first climb is the biggest.
Manager
You manage the people doing the work.
Get control, get profitable, run on systems. A team doing bits, with you holding it together.
Leader
You lead the managers doing the work.
Build a winning team, then scale. A business that gets easier the bigger it gets.
Entrepreneur
Leaders run your business. You work on your wealth and your lifestyle.
Assets and businesses. Cash out of the business and into things you own.
What you’ll learn
Eight masterclasses. One system.
The series starts in January with the six steps to a business that works without you, and ends in November with the team that runs it. Planning workshops fill March, June, September and December. Each masterclass works its topic through with your own numbers, so you leave with actions you can start on the next morning.
1 · January
Building a Successful Business
The definition of a successful business, the Ladder of Wealth, the 6 Steps to Business Success, where your business is heading, and the ActionCOACH Business Operating System you’ll use all year.
2 · February
Taking Control of Your Business
Taking control of your time, your money and your delivery, so the business runs to your standard every day.
3 · April
Marketing
Marketing measured to the pound, so you know what every lead costs and what it returns.
4 · May
Lead Generation
A steady flow of better-qualified enquiries, from the channels that suit your business.
5 · July
Sales & Conversion
A sales process that turns more enquiries into customers, at a better price.
6 · August
Maximising Profitability
Pricing, repeat custom and average spend, and how small lifts in each compound.
7 · October
Systems & Leverage
How the work gets done to your standard, whoever is doing it, so the business stops depending on you.
8 · November
Leadership & Management
Hiring well, leading well and keeping your best people. The series ends with the team that runs it without you.
How it runs
A morning in the room, applied to your business.
Every month
Live and in person at the Radisson RED in Liverpool, hosted by Luke Kay.
Hands on
Taught, then worked through with your own business and numbers on the day.
Lunch on us
Time to talk it through with other Liverpool business owners afterwards.
Catch up any time
Missed one? The video library covers every topic on demand.
Followed up
What you take from the room goes into your plan and your 1-2-1 sessions.
Every client
Included in every coaching programme, from the first month.
Two rooms, every month
The Masterclass and the Mastermind.
The Masterclass is for owners building a business that runs without them. Owners running 8-figure businesses have their own room: the monthly AI Mastermind, by application only.
By application only
The AI Mastermind for 8-Figure Entrepreneurs
AI, property strategy and business acquisition strategy, every month in Liverpool.
About the Mastermind →Start with the review.
A free business review with Luke: where the business is now, where you want it to be, and whether the programme is the right fit.