About ActionCOACH
The World’s #1 Business Coaching Firm™
Built on the ActionCOACH Ethos
Business, wealth and lifestyle. A business that works without you, wealth that pays you whether you turn up or not, and the lifestyle to enjoy it. For over 30 years, ActionCOACH has helped tens of thousands of business owners grow profit, build teams and get their time back. Luke Kay has brought that ethos to Liverpool for Liverpool business owners.
Who we are
What ActionCOACH does
ActionCOACH is the World’s #1 Business Coaching Firm™ — helping business owners grow profit, build teams, get their time back and invest, so they can build the lifestyle they want.
It comes down to four things every owner of an established business wants: more cash, more time, a business that works without you, and a net worth outside it.
Over three decades, ActionCOACH has refined an ethos built on tested strategies for winning customers, growing margins and building teams that run without the owner in the room. That ethos, applied to your business by Luke, is what turns the work into numbers you can see.
The four levels
From a glorified job to entrepreneur.
At the heart of the ActionCOACH ethos is a ladder every owner climbs, from a business that is really a job to owning businesses and assets that pay you. Every owner is somewhere on it. The work you do where you are now is what gets you to the next level.
Glorified job
You’re still doing the work.
You have customers. Everything else is you. Where everyone starts, and the first climb is the biggest.
Manager
You manage the people doing the work.
Get control, get profitable, run on systems. A team doing bits, with you holding it together.
Leader
You lead the managers doing the work.
Build a winning team, then scale. A business that gets easier the bigger it gets.
Entrepreneur
Leaders run your business. You work on your wealth and your lifestyle.
Assets and businesses. Cash out of the business and into things you own.
The ethos
The ActionCOACH Ethos.
One ethos that covers business, wealth and lifestyle. These are the principles behind the World’s #1 Business Coaching Firm™ — the ones Luke works to with every client, and runs his own business on.
A successful business works without you
ActionCOACH defines a successful business as a commercial, profitable enterprise that works without you. Commercial: it wins customers on purpose. Profitable: it makes real money after paying everyone properly, including you. Working without you: it keeps delivering when you’re on holiday or building the next one.
Systems run the business. People run the systems. You lead your team.
Build the system, train the person who runs it, and lead that person. Your job becomes leadership, and the business grows past the size of one person’s week.
Build something you could sell
The reason to go into business is to build an asset. A business that depends on you is a job. A business that works without you can be sold, passed on or kept while you do something else.
Use the cash flow to buy assets
Profit is the engine. It gets invested into property, shares and other businesses that pay you whether you turn up to work or not — the thinking of Robert Kiyosaki’s Rich Dad Poor Dad and ActionCOACH founder Brad Sugars’ Billionaire in Training.
Learn to run one business, and you can run any number
Running a business is a skill, and skills transfer. Build one business that runs on systems and a team, and you can do it again in a second, then a third.
A business should give you more life
The whole point of the business is the life it funds: more time, more money and more choice. Every plan starts with what you want from life, then works out what the business needs to deliver to pay for it.
The more you learn, the more you earn
Growth compounds. A 10% improvement this year is the starting point for next year’s, and every book, masterclass and hard conversation makes the next result bigger.
Every champion has a coach
You can’t see the wood for the trees from inside your own business. Every elite athlete has a coach, and so do the best business owners in the world.
Iron sharpens iron
Owners grow fastest around other owners who are building too. Workshops, masterclasses and the mastermind put you in a room that raises your standard.
The secret to success is written down
The answers are already in the books and in the people who’ve done it. ActionCOACH brings the best of the best in — conferences, webinars and experts — so you learn from them first-hand.
Progress gets measured. Results get achieved.
Every plan has numbers in it, and every session checks them. What gets measured gets done, and the results follow.
Each part multiplies the others. The dream is the life you want, the goal puts a number and a date on it, learning gives you the skills, the plan turns it into the next 90 days, and action is the work done every week.
Every champion has a coach.
Every elite athlete has one. The best business owners do too.
Where it comes from
Built on the ideas of Jim Rohn.
Brad Sugars founded ActionCOACH in Brisbane in 1993. At sixteen, he saved up to attend a seminar by Jim Rohn, and that day set the direction for everything that followed.
Jim Rohn (1930–2009) was the American entrepreneur, author and speaker known as America’s foremost business philosopher. He mentored Tony Robbins early in his career, and his teaching shaped a generation of speakers and business leaders, including Jack Canfield and Brian Tracy. It’s the thinking Luke comes back to most.
There’s no secret to success — it’s written down in books, podcasts and frameworks.
Putting the ethos to work
ABOS: how the ethos gets implemented.
The ActionCOACH Business Operating System (ABOS) is the system for implementing the ActionCOACH ethos — a business that works without you. It turns the principles into a plan, the plan into weekly actions, and the actions into numbers you can see.
Get in control
Take control of time, money, delivery and destination.
Win the right customers
Predictable demand, measured to the pound, working all five profit levers.
Run on systems
The business runs on systems for people, delivery, tech and the numbers.
Build the team
A team that delivers to your standard without you.
Grow bigger
Grow with confidence, on a plan.
Work on your lifestyle
More time, more money, more choice — a business that works for you.
Improve just five key numbers by 10% each, and your profit grows by 61%. Progress gets measured. Results get achieved.
Closer to home
ActionCOACH in Liverpool.
In Liverpool, ActionCOACH coaching is delivered by Luke Kay — award-winning business coach and owner of ActionCOACH Liverpool — working with the owners of established, growing businesses across the city region.
The Liverpool programme combines 1-2-1 coaching, quarterly 90-day planning workshops, a masterclass every month and the on-demand video training library — so you’re working on your growth all year round. Who is Luke Kay? →
1-2-1 at the core
1-2-1 coaching at the core, with everything else built around it.
See what’s included →Plan and learn
Quarterly 90-day planning workshops and a masterclass every month.
See the events →On demand
On demand, to work through between sessions.
Find out more →
The proof
What results look like.
Our promise
The ActionCOACH guarantee.
Coaching with ActionCOACH comes with a guarantee. Follow the proven process, do the work you agree with Luke, and you’ll see a return on your investment — or coaching continues free of charge until you do.
It’s a simple deal: Luke is accountable for results, and so are you. That’s why the guarantee exists — because the process works when it’s worked.
Let’s talk
Find out what ActionCOACH could do for your business
Start with the free review with Luke Kay, business coach in Liverpool — where the business is, where you are personally, and the fastest way to close the gap. You keep the numbers either way.