Luke Kay · July 2027 · Masterclass
Sales & Conversion Masterclass
Convert more. Discount less.
Win more of the work you quote for — without discounting and without feeling pushy.
Reserve your seat →0151 440 2410
Limited places · Morning break, snacks & refreshments included
July
16
2027 · Friday 16 July
Time09:30 arrival · 10:00 start · 12:30 lunch · 1pm finish
VenueRadisson RED, 7 Lime Street, Liverpool L1 1RD
Lunch at 12:30 — on us.
What you’ll walk away with
One morning. Your business. Your next moves.
Convert more of the leads you already get
Build a clear, repeatable sales process for your business — so winning work stops depending on who happens to answer the phone.
Sell with confidence
Shift how you and your team think about selling, so conversations feel like helping people buy — and close naturally without the hard sell.
Win better work at better prices
Learn to read what each customer actually needs to hear, handle objections calmly, and stop discounting to get deals over the line.
On the morning
How the masterclass runs
09:30
Arrival, coffee & networking
Meet a room of ambitious Liverpool business owners before we start.
10:00
Session one — a process that converts
Build a clear, repeatable sales process — so winning work stops depending on who answers the phone.
11:00
Break — snacks & refreshments
Refuel and compare notes with other owners in the room.
11:15
Session two — confidence and conversations
Read what each customer needs to hear, handle objections calmly, and close naturally without the hard sell.
12:30
Lunch — on us
Keep the conversations going, talk anything through one-to-one with Luke, and we wrap up by 1pm.
Selling is professionally helping people to buy.
Why owners come
Built for busy business owners
ActionCOACH Liverpool · Business Coaching
One flagship programme. Everything included.
This masterclass is part of Luke Kay’s ActionCOACH coaching programme — 1-2-1 coaching with quarterly 90-day planning workshops, a masterclass every month and the full video training library included. Everything for your personal and business growth, in one place.
Orange dashed = Planning Workshop · White = Masterclass Event
Business coaching in Liverpool
Why work with Luke Kay?
ActionCOACH is the World’s #1 Business Coaching Firm™, helping owners grow profit, build teams and get their time back. Every top athlete has a coach. So do the best business owners.
In Liverpool, coaching with Luke means a structured programme built around your goals: regular 1-2-1 sessions, a plan reviewed every quarter, and the tools and training to make growth stick — with results guaranteed.
The coaching programme includes
→ Regular 1-2-1 coaching sessions
→ Quarterly 90-day planning workshops
→ A masterclass every month
→ The full video training library
One programme, everything in — for your personal and business growth.
Your host
Hosted by Luke Kay
Luke is an award-winning business coach and owner of ActionCOACH Liverpool. Every month he brings the ActionCOACH programme to Liverpool owners — live, practical and applied to your business on the day.
Results Luke’s clients talk about
1006%
Profit increase in 6 months
£7M → £30M+
Client revenue growth in 4 years
400%
Revenue increase in 12 months
Reserve your seat for July
Places are limited so every owner in the room gets value — reserve now and we’ll confirm your place the same day.
Reserve your seat →Or call 0151 440 2410 · Radisson RED, 7 Lime Street, Liverpool L1 1RD